Help Starts Here 2016
The Help Starts Here campaign is to raise awareness of the community services available to residents to cope with the challenges of winter, especially for those living on a low income or coping with a significant change in their circumstances. We will start sharing the content Wednesday, 2nd November (2/11). This content can be shared anytime in November and December.Following are tools to help you promote those community services and programs that help residents cope with winter and raise awareness about 211. If you are creating your own social media content, please use #HelpStartsHere, and #Dial211 so that we can track online engagement. Media Release for United Ways The link above leads to the Word version. Please customize the release for your own outreach that is relevant to your organization and community. Media Release for Other Organizations - including 211's National Service Providers The link above leads to the Word version. Please customize the release for your own outreach that is relevant to your organization and community. It would be easy to add or change statistics, other relevent programs, quotes, etc. Media Spokesperson Q & A and Messages The link above leads to a Word version that can be customized for your own outreach. 211 Radio PSA The link above leads to a Word version. This can sent to radio stations with a request to be read as a public service announcement when they have space in their schedule. Four minute video about 211. Developed with the support of Green Shield Canada. 211- Helping Healthcare Providers Connect People to the Services they Need The above is the link to the video on YouTube. If you need the video file, please contact Destiny Bedwell, Ontario 211 Services Marketing Coordinator at email@example.com or at 416-777-0211, ext. 225. Here is a message that can be customized when sharing via email with health care providers in your networks.
ATTENTION: Health care professionals and caregivers – 211 helps to expand circle of care for your patients and clients 211 is a wonderful resource to increase access to services that can improve the health of vulnerable people. By sharing this YouTube video broadly in your professional networks, we can make sure more health care professionals are aware of, and are connecting their patients to the resources they need through 211. Generously funded by Green Shield Canada, using illustration and narration, it describes how 211 can help healthcare providers across Canada (e.g. doctors, nurse practitioners, nutritionists, midwives, nurses, personal support workers, social workers, physiotherapists, caregivers and paramedics). Available in English and French, the focus of the video is the importance of adequate housing, social inclusion, reliable income and healthy food, on a person’s health, and how 211 can work with health care providers to connect their patients to these services in the community. We encourage you to use for self-directed training, put the link on your website, show in waiting rooms, share with clients etc. Distribution now and into early November will align with the “Help Starts Here” media campaign in partnership with Green Shield Canada and United Ways to raise awareness about the usefulness of 211 in helping people navigate services, especially people living on low income dealing with the stress of the demands and expenses of winter and the holiday season. 211- Helping Healthcare Providers Connect People to the Services they Need (Put in link to English version above)
Short Clips from video - to come asap
Social Media Content Click on an image to take them to full screen Then right click on full screen image and ‘Save image’ to your own files. You will likely need to rename it. Facebook Posts about Winter Help and General Help for Outside of Ontario Facebook Posts about Winter Help and General Help for Ontario Click on an image to take them to full screen Then right click on full screen image and ‘Save image’ to your own files. You will likely need to rename it. Twitter Posts about Winter Help and General Help for Outside of Ontario Facebook Posts for in Ontario. Facebook Posts for Outside of Ontario Web Buttons for Organizations in Ontario
This 211 campaign is being supported by Green Shield Canada. Here is more information on their support. Through their Front Line Care strategy, Green Shield Canada (GSC) has invested $1M over three years to help build 211’s capacity to “open doors to better health” by connecting Canadians to programs and services that address the social determinants of health. Ontario 211 Services is the lead partner in the project, working closely with United Way Canada and Findhelp Information Services, as well as all of the 211 Service Partners in Ontario and in the rest of Canada. The GSC investment is furthering 211’s work in offering to follow up with vulnerable clients, awareness raising, agency outreach, internal education and training, and research and evaluation. In the fall of 2016 Green Shield Canada, United Ways and 211Ontario are launching an online media campaign called “Help Starts Here” to raise awareness about the usefulness of 211 in helping people navigate services. The focus is especially for people stressed by the demands of the cold winter and holiday season and the expectations to spend money they may not have. A digitally animated 4 minute YouTube video intended for all healthcare providers is also being launched and is now available to embed on websites, show in waiting rooms, share with clients etc. The video, which is available in English and French, is an entertaining and informative resource for all helping professions, e.g. doctors, nurse practitioners, social workers, nurses, physiotherapists, midwives, personal support workers, carers, speech therapists, paramedics etc. We are grateful for the generous support of Green Shield in this important work.