Branding Guidelines

The Brand Guide is intended to provide increased coherence in the way we present ourselves and is a visual shorthand for 211 Ontario values, objectives and qualities. It has been designed in a way that allows it to be applied across a wide range of media while retaining its visual integrity and impact. All new materials commissioned from November 2014 onward should use the new identity.


A PDF version of the Brand Guide can be downloaded below. If you have any thoughts or comments regarding the guide, please let Destiny Bedwell know at