211 Day 2016 in Ontario

211 Day is officially over for 2016, but the celebrations and online engagement continues.  We are continuing to monitor press coverage from dozens of radio, TV, online and print outlets.

Several communities celebrated last week by holding flag-raising ceremonies, declarations and media events.  The photos below have been sent to us by some of those communities, demonstrating that even in frigid temperatures, there is a great deal of energy and support for 211 across Ontario.  If you have photos to share of your local activities or celebrations, we’re happy to add them to this page.  We are in the process of compiling our online and media stats, and hope to have a preliminary report within one week.  The online traffic was extremely high on February 11th (and in the surrounding days), with several notable leaders in government and elsewhere sharing the 211 message with their followers.

We are very anxious to hear from everyone about how they participated, celebrated or shared the messaging on 211 Day.  There are still a few flag-raising ceremonies to come this week and next, and we will continue to update this page with news and photos.  Please help us to capture all of the #211Day #MaketheRightCall activity – we do not always see community papers or blog posts online, so we’d appreciate hearing from you.

Please take our survey to update us on your support of 211 Day 2016 – Click on link to take survey

Click here to see 211 Day results and media clippings from around Ontario.

THANK YOU FOR ALL OF YOUR SUPPORT – AND FOR HELPING ONTARIANS “MAKE THE RIGHT CALL” WHEN THEY DON’T KNOW WHERE TO TURN!

 

 

Ontario 211 Services has confirmed that our 60 second video will be airing as follows on Rogers TV.

  • 168 x 60-sec commercials on TV Listings
  • 168 x 60-sec commercials on Sportsnews

Rogers Media has offered a very generous package to us at a significantly discounted rate – we are very grateful with their support.

COGECO also ran the 211 PSA on their network throughout the week – another strong show of support from the private sector!

PRINT MATERIALS:

We have a limited number of print materials available to support any community events or outreach.  The Door Hanger is the only print piece with the Make the Right Call message, but other generic 211 materials are available through your 211 Regional Service Partner, or through our 211ontario.ca website order form. To order the door hanger contact Destiny Bedwell at dbedwell@211ontario.ca. I will need know the quantity you want and a courier address. We have a version of the doorhanger with the 311 message and a version without the 311 message.  See a preview of the doorhanger here.

211 Door Hanger without 311 mention

SOCIAL MEDIA:

The social media materials are also available here.  If you are creating your own social media content, please use #MaketheRightCall, and #211Day so that we can track all online engagement.

Please watch for updates to the materials in the next week for Instagram and Google Plus, and don’t hesitate to contact us if you need assistance.

Follow us on at:
www.facebook.com/211ontario
www.twitter.com/211ontario
www.youtube.com/211ontario

Media Release Templates
2016 – 211 Day – Media Release – Ontario 211 & 211 Regional Service Provider Template
2016 – 211 Day – Media Release – First Responders Template
2016 – 211 Day – Media Release – United Way template
2016 – 211 Day – Media Release – Municipalities template
2016 – 211 Day – Media Spokesperson – Key messages and QA

Which 1-1 game questions

211-2016 Infographic


211 Day Make the Right Call Video – English and French version available

Please contact DESTINY BEDWELL at dbedwell@211ontario.ca to have the video files sent to you, if you cannot use the YouTube embed. The video is in MP4 format. Or visit our YouTube channel to get the embed code to embed the video on your website. There is an English and French version with 311 and English and French version without 311. See links below for versions on YouTube.

Make the Right Call with 911 Emergency Help (No 311 Municipal Hotline)

Make the Right Call with 311 Municipal Hotline and 911 Emergency Help

 


Radio PSA Script

You can listen to radio PSAs here. Contact Destiny Bedwell at dbedwell@211ontairo.ca to be sent the MP3 files.
211DayRadioPSAScriptFinal

 

 

 

 

Facebook Posts for 211 Day and surrounding week. 

Click on an image to take them to full screen
Then right click on full screen image and
‘Save image’ to your own files. You will likely need to rename it.

211&911&311fb.fw   211DayCaller1   211DayCaller2   211DayCaller3 211DayCaller4   211DayCaller5   howis211different.fw   Whentocall211.fw

 

 

Twitter post for 211 Day and surrounding week.

Click on an image to take them to full screen
Then right click on full screen image and
‘Save image’ to your own files. You will likely need to rename it.

211311911TW.fw     211Callerstory6.fw     211Callerstory5.fw    211Callerstory4.fw 211Callerstory3.fw     211Callerstory2.fw     211Callerstory1.fw

211 Caller Stories (Word version of stories in Facebook posts).
211 Day 2016 Caller Stories

211 Day Proclamation Example Wording

211 Day Proclamation Wording

Make the Right Call Print Ad – PDF file

211 Make the Right Call Print Ad
 –  with 311 mention

211maketherightcallad-no311

 

Instagram Posts

Click on an image to take them to full screen
Then right click on full screen image and
‘Save image’ to your own files. You will likely need to rename it.

211311911Insta.fw     How211isdifferentInsta.fw

 

Pinterest Posts

Click on an image to take them to full screen
Then right click on full screen image and
‘Save image’ to your own files. You will likely need to rename it.

211311911Pin      howis211differentPin        whentocall211Pin

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